For entrepreneurs, turning a passion into a business is the ultimate dream. But that dream doesn’t come easily. SP-TBI through its mentorship programme provides a chance to its Incubatees with access to the business knowledge and guidance of experienced professionals.
Joydeep is a senior Brand and Marketing Strategy & Operations professional with 16+ years of experience in driving Marketing Strategy, Advertising Communication, Media Planning and Execution. He is currently a Regional Lead for Brand Strategy at Brand Capital, the investment arm of Times of India Group, and based in Mumbai.
He has extensive experience in areas including Brand Strategy, Marketing Communications & Advertising, Media Strategy, result oriented Growth Strategy, GTM, New Market & Product Launches and P&L Management across a range of industries including Media & Entertainment, Telecom, ITeS and Consulting.
Having worked in varied organizations from large corporations to start-ups, across geographical locations in India - with Indian and International clientele and stakeholders, Joydeep is adept at engaging with people across various cultures and corporate environments.
He is an avid traveller and amateur photographer and blogger in his personal time.
Specialties: Brand Strategy, Media Strategy & Planning, Marketing Communications, Marketing Operations, Product Management, Strategic Operations, Business Development.
Vivek is an Engineer, patent agent, advocate and strategist. Over 13+ years of experience in Intellectual Property domain Vivek had handled 2000+ patent applications and assisted innovators, creators, entrepreneurs, institutions and incubation centres in devising their strategies revolving around innovations, executing these strategies and monetizing in accordance with focused marketing plans. The business centric solutions provided by him enable stakeholders to maximize their return on investments.
Vivek has been working closely with aggregators and accelerators in Australia, New Zealand and Singapore and helping his Indian clients in providing access to global market as well as investors.