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Build your startup in

-44Days -12Hours -52Mins -38Sec

about CITE

Centre for Innovation and Technology Entrepreneurship (CITE) is an initiative of Sardar Patel Technology Business Incubator (SP-TBI) to support ideas and prototype stage entrepreneurs during the first critical 100 days of their venture formation.

Startup Catapult

About startup catapult

Centre for Innovation and Technology Entrepreneurship (CITE) is coming up with the next version of 6 weeks entrepreneurship training program under the name of Startup Catapult. This program is specifically designed for aspiring entrepreneurs or a startup but does not know how to step-up further. The syllabus is designed in a way to give these individuals insights and skills to help them in today’s fast-paced business world as well as develop their entrepreneurial instincts.


Week - 1

Ideas, Opportunities, and Introduction to legalities
  • What's your definition of ENTREPRENEURSHIP
  • Entrepreneurship Strategy: From Ideation to Exit
  • Key Skills & attributes
  • Challenges
  • Identify an entrepreneurial idea
  • Evaluate an entrepreneurial idea
  • Gain comfort with twists and turns
  • How to form a company
  • Legal aspects- Company Acts & Laws

Week - 2

Building a business
  • Apply the POCD (People, Opportunity, Context, Deal) framework
  • Manage risk and reward through experimentation
  • Make futuristic decisions
  • Customer & Market identification
  • Defining your USP
  • Categorization of costumers & respective market
  • Developing your business idea
  • How to form a company

Week - 3

Prototyping and Marketing

  • How to go about prototyping
  • PUC
  • Making market-ready product
  • Pricing and positioning
  • How to start marketing
  • Customer acquisition

Week - 4

Financing your business

  • Determine how investment can help you create value for yourself and your investors
  • Consider risk and reward through various forms of analysis
  • Discover when to solicit investment and how much you will need to seek out
  • Booking, Accounting

Week - 5

Sources of Investment and Legal Aspects
  • Understand the opportunities and tradeoffs associated with different sources of financing
  • Defining key financing terms
  • Apply the tools of valuation to start-up ventures
  • Funding, Capital Ventures, Promoters
  • Terms of business
  • Shareholder agreement
  • Privacy considerations
  • Intellectual Property

Week - 6

Business Communication and Pitching

  • Business communication, Go to the market , Strategy making & execution
  • Making presentations
  • Talking to investors
  • Pitch Deck
  • Pitching your idea

Fee Structure

6 Weeks Training Program Starts from 11th April 2020
INR 25,000*
Team of Two
INR 40,000*

* Inclusive of taxes

Our offerings


hear from our incubatees

Bharathi Mahimkar

I was part of the very first CITE Training Programme. I can firmly say CITE is a great program, the content that was taught was valuable and very insightful.  

Contact us

Sardar Patel Technology Business Incubator -t1

8th Floor, Sardar Patel Institute Of Technology,
Inside Bhavans Campus,
Dadabhai Cross Rd Number 2,

Andheri West,
Maharashtra 400058

Mobile : +91 8879027815

Email :

Frequently Asked Questions (FAQs)

What is Startup Catapult?

Startup Catapult is a 6-week entrepreneurship training program. This program will help budding entrepreneurs to get the edge in businesses and take their startups to new heights with the knowledge.

How should I register?

Click on register now

How do I enroll myself / team in it?

Click on Register now

Who is it for?

This training program is not only for first-time entrepreneurs but also for those who have a startup and don’t know how to progress. Or for an entrepreneur who is stuck in their business. This training program can also be taken by those who are aspiring to be entrepreneurs.

Who will teach the modules?

Industry and domain experts for every module will be teaching.

How will I benefit from it?

  1. Nurtures personal growth and development

  2. Taps into unrealized talents

  3. Improves critical thinking

  4. Preparedness for real life

What modules will be included in it?

  1. Ideas, Opportunities, and Introduction to Legalities

  2. Building a Business

  3. Prototyping and Marketing

  4. Financing your business

  5. Sources of Investment and Legal Aspects

  6. Business Communication and Pitching